Integrating iziGift with Klaviyo can significantly enhance your e-commerce business by streamlining gift card management and leveraging valuable customer data. This article guides you through the process, from understanding the benefits to setting up the necessary technical configurations.

Benefits of Klaviyo and iziGift Integration

1. Enhanced Control Over Gift Card Emails

With this integration, you gain more control over your gift card emails, including when they are sent and their style. This customization ensures a more personalized customer experience.

2. Unified Data Management

Klaviyo acts as a single point of truth for all your Shopify data, consolidating information for more informed decision-making and targeted marketing strategies.

How to Set Up Integration

1. Find Your Public API Key in Klaviyo

Steps to Locate Your API Keys:

1. Access Klaviyo: Log into your Klaviyo account.
2. Navigate to API Keys: Click your organization's name in the lower left, then go to 'Settings' and select 'API Keys'.
3. View Keys: Here, you can find both your public API key (Site ID) and your private API keys.

2. Create a Private API Key for iziGift

Choosing Scopes for iziGift.co

For effective integration, specific scopes are required:

• Tags (Reading and Writing)
• Profiles (Reading and Writing)
• Subscriptions (Writing and Reading)
• Metrics (Reading and Writing)
• Events (Reading and Writing)

Creating the Private API Key

1. Access Settings: Click your organization name in Klaviyo, then 'Settings' > 'API Keys'.
2. Initiate Key Creation: Choose 'Create Private API Key'.
3. Naming the Key: Provide a descriptive name for easy identification. We recommend iziGift.
4. Selecting Scopes: Choose 'Custom' and specify the required scopes for iziGift.co.
5. Finalize Creation: Click 'Create'.

You can also just click this link and name the API key. We recommend iziGift

Using the API Key

This private API key allows iziGift.co to securely interact with Klaviyo within the defined scopes.

3. Insert API Keys into iziGift

Once you have both your public and private Klaviyo keys you will need to enter them into iziGift.

In order to do that you need to go to the Settings page then to the Gift Card Emails page.

Once at the Gift Card Emails page you will see this page:

On the Gift Card Emails page you will then click the Enable Now button and enter your Klaviyo api keys as shown below.

4. Set Up Flows for iziGift

After you have Klaviyo entered enabled in iziGift you will need to set up your Flows within Klaviyo but first you need to get the triggers into Klaviyo.

Since the triggers needed come from iziGift you will need to execute the actions in iziGift.

Ex: If you want to create a flow around issuing gift cards you will need to issue a gift card after you enable Klaviyo within iziGift. Once you do that, you will see the Metric "Issued Gift Card" as an option in Klaviyo for your flow.

Below is what the Klaviyo Flow set up will look like: 

Implementing iziGift Specific Flows

For iziGift, focus on flows triggered by these metrics:

• Gift Card Purchased For Self
• Gift Card Received
• Giftable Product Received
• Gift Card Issued

Steps to Set Up Flows:

1. Choose the Trigger: Select one of the iziGift specific metrics as the trigger for your flow.
2. Customize the Flow: Tailor the flow according to the customer journey you wish to create.
3. Test and Implement: Always test the flow before fully implementing to ensure it works as intended.

Through these steps, you can effectively integrate iziGift with Klaviyo, enhancing your marketing strategies and providing a better customer experience. This integration not only simplifies management but also leverages data for more targeted and effective marketing campaigns.