TL/DR

Q: How can Shopify merchants use discounted gift cards to boost BFCM sales?
A: By using iziGift’s Discount Gift Card feature to sell a $100 card for $75, merchants gain upfront cash flow while giving customers a deal they love.

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Gift cards are making a major comeback, and the data proves it. According to ShopifyDevs on X, gift card app page views are up more than 137% in Q3. That spike isn’t surprising, Black Friday and Cyber Monday are right around the corner, and merchants are already browsing for easy, flexible, ways to sell gift cards to their customers.

At iziGift, we see this as a massive opportunity for Shopify merchants to generate cash flow, strengthen customer loyalty, and stand out during the busiest shopping weekend of the year.

Let’s break down why discounting your gift cards might be one of the smartest BFCM plays you can make, and how to set it up in just a few clicks.

Why Discounted Gift Cards Work So Well for Shopify Stores

At their core, gift cards are cash in advance.

When a customer buys a $100 gift card for $75, you immediately get $75 in your account. You can use that money for ads, inventory, or other expenses before the customer redeems it.

It’s like getting a 0% interest loan from your happiest customers.

Meanwhile, shoppers feel like they’re getting a deal, free money they can spend later or gift to someone else. It’s a win-win that boosts loyalty and improves your cash position before the holiday rush.

How to Set Up Discounted Gift Cards in iziGift (Step-by-Step for Black Friday)

Running discounted gift cards in iziGift takes less than two minutes.

Here’s how to do it:

1. Open the iziGift dashboard and select Create Gift Card.
2. Name your card and add a short description.
3. Turn on Discount Gift Card to activate the promotion.
4. Set your gift card value (for example, $100) and sale price (for example, $75).
5. Choose your preferred design. For the holidays, a Christmas or winter theme performs well.
6. Click Save, and iziGift will automatically generate and sync your discounted card in Shopify

Below is a video:

Why Now’s the Time to Try It

Gift card sales historically surge between November and December, but shoppers start browsing early.
Setting up your discounted gift cards now ensures you’re ready to capture that demand and drive more conversions while competition heats up.

Whether you’re running a holiday promotion, flash deal, or VIP-only offer, discounted gift cards give you a flexible and profitable way to meet shoppers where they are.

Common Questions

Q1: How do I discount a gift card in Shopify?
You can use iziGift’s Discount Gift Card feature to set a lower sale price than the card’s face value. The app handles syncing everything automatically in Shopify.

Q2: Are discounted gift cards good for cash flow?
Yes. They allow you to receive funds upfront, providing immediate working capital for ads, inventory, or other expenses.

Q3: Can I use iziGift for other promotions?
Absolutely. Many merchants use iziGift for seasonal campaigns, customer appreciation rewards, and loyalty incentives year-round.

In Summary

Discounted gift cards help Shopify merchants increase holiday cash flow and drive sales before the season peaks.
With iziGift, setup takes under two minutes and requires no coding.

👉 Get started with iziGift today and launch your BFCM gift card campaign in minutes.