April 27, 2023

4 Tips for Maximizing Gift Card Sales on Mother's Day with Shopify

This blog post provides Shopify store owners with tips on how to increase their gift card sales during the busy Mother's Day holiday season. The post discusses how gift cards can help boost cash flow and provides four practical tips for maximizing gift card sales, including ensuring customers are aware of your gift card offerings, advertising your gift cards at the right time, making it easy for customers to send gift cards to recipients, and offering discounts on gift cards. The post also provides examples and resources for implementing these tips.

Running a DTC brand can be challenging, especially when it comes to cash flow. You need to purchase your products ahead of time, invest in ads, and pay payroll. Often, these expenses don't align well with the time it takes to sell your products, leaving you with limited cash on hand. However, with Mother's Day quickly approaching, you have a huge opportunity to increase your gift card sales and get your business back in the green.

Actual screenshot of iziGift customers gift card sales on Valentine's DAY vs other days.

At iziGift, we've seen businesses increase their gift card sales by as much as 10x during holidays, and Mother's Day is the MOTHER of all holidays (pun intended) for that kind of growth. In this post, we'll share some tips to help you make the most of this upcoming holiday and boost your cash flow.

1. Ensure people know you sell gift cards.

Make sure your customers know you sell gift cards by putting a gift card option in the menu bar of your homepage. This will help you optimize for success and boost sales.

Example of where to put "Gift Cards" on your website

2. Advertise your gift cards at the right moment.

We recommend promoting your gift cards two days before and on Mother's Day itself. This time frame is too short to ship products, making it a perfect opportunity to push gift cards which can be sent in minutes. To get the word out about your gift cards, consider these advertising options:

  1. Send an email to your email list to let them know that if they haven’t purchased a gift yet, it's not too late. Gift cards deliver minutes after they are purchased, making them a convenient last-minute option.
  2. Share posts on your social media channels about your gift cards. Use eye-catching visuals and clear messaging to promote the convenience of gift cards.
  3. Add a banner or pop-up to the top of your Shopify store's homepage to let people know you have gift cards for sale. Use a similar message as the email to create a consistent marketing message across all channels.

By advertising your gift cards through multiple channels, you can increase your chances of reaching your target audience and driving sales.

3. Make it easy for people to send gift cards to their mothers

Make sure it's easy for your customers to send gift cards to their mothers by enabling the "Send as Gift" button on your store. With iziGift app embed extension, it's easy to add this feature to your store and make it more convenient for your customers.

The button takes on the style of your webpage.

4. Offer discounts on gift cards

Offering discounts on gift cards can help encourage customers to buy them and can also help increase cash flow. Keep in mind that gift cards are often not redeemed, which means these sales will be great for buying inventory and ads moving forward.

Mother's Day is the perfect opportunity to boost your sales with gift cards. By following these tips, you can make the most of this holiday and increase your cash flow. In the past we have seen customerRemember to advertise your gift cards through multiple channels, make it easy for customers to send them, and offer discounts to encourage sales.

If you need any assistance with implementing these strategies, don't hesitate to reach out. We're always here to help.